All tagged Final Fantasy

Final Fantasy VII Remake and Cyberpunk 2077: Two Opposite Sides of Hype Culture

There is no one-size-fits-all strategy to announcing a project, nor is there a one-size-fits-all strategy for promoting a game pre-release. However, the differences in CD Projekt Red and Square Enix’s approach to marketing their biggest titles of 2020 do highlight that some strategies are more healthy and responsible than others. In an age where hype culture is so prevalent in the realm of gaming and in a year where two games suffered significantly different fates in large part due to how they were hyped and presented to the public, the term “hype responsibly” rings ever true.

The Positive Impact of Video Games in a Year of Isolation

[V]ideo games deserve to be commended for the comfort that they provided to hundreds of millions around the world in ways that no other medium could possibly replicate. This piece will be a reflection on the relationship between 2020 and video games, specifically the video games that provided an opportunity for us to cope and survive through a year of unprecedented anxiety and uncertainty for so many.