DEREK EX MACHINA, created by author and editor Derek L.H., is a blog dedicated to exploring the effect that video games and film have on people.
All tagged CD Projekt Red
Recommending Cyberpunk 2077 is tricky. While it has some significant issues in its gameplay and content, I truly feel that it’s worth experiencing just for the story missions that exemplify some of the best storytelling and worldbuilding that the cyberpunk genre has to offer. It’s truly rare to see a game that so well realizes its story, characters, lore, and world. It’s just a shame that so many gameplay systems and mechanics aren’t nearly as well-realized.
There is no one-size-fits-all strategy to announcing a project, nor is there a one-size-fits-all strategy for promoting a game pre-release. However, the differences in CD Projekt Red and Square Enix’s approach to marketing their biggest titles of 2020 do highlight that some strategies are more healthy and responsible than others. In an age where hype culture is so prevalent in the realm of gaming and in a year where two games suffered significantly different fates in large part due to how they were hyped and presented to the public, the term “hype responsibly” rings ever true.
